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Buyer’s Remorse: Why we feel guilty afterward True Confessions of a Shopaholic By Meicka “J”

Buyer’s Remorse is the sense of regret after having made a purchase. It is usually associated with the purchase of an expensive item. This feeling may come from fear of making poor choices or being swindled by a seller. Buyer’s remorse is common as it is an emotional response to doing something out of the norm. It’s easy to become overwhelmed with shopping. It’s common to feel a rush while looking at items that interest you. The moment you make that transaction and the shopping bag passes from the sales associate’s hands to yours is a euphoric feeling. The goodies in the bag now belong to you!

The ride home usually gives you time to rethink the decision you made in the store. Then we begin to feel guilty. Acting too hastily by not allowing yourself time to think may later turn into regret. I know I’ve been guilty of impulsive spending, which later turned into buyer’s remorse. I have learned over time, to take time to rethink a purchase by placing it on hold for 24 hours. If I can’t stop thinking about the purchase, then I decide to make it. It’s best to make sure that the item you buy has a return policy, how tragic it would be to have buyer’s remorse and can’t return the item!

Lunch break shopping usually has the least reports of buyer’s remorse as the time being utilized shopping during your lunch break is strategically planned. I can’t see myself wasting an hour of my time shopping for something that I will later regret!

Most likely if you have buyer’s remorse, you probably have experienced it before. If this is the case, then following a budget may work. Creating a shopping list that fits your budget would be helpful. Learning from my past mistakes, many years ago I went Carrie Bradshaw, from Sex in the City, and splurged on a pair of shoes and remembered having to pack a cold lunch for work until the next pay period. It’s easy to get caught up in the hype of purchasing luxury goods. Social media and TV are notorious for making us feel like we are missing out if we are not up on the latest trends even if it costs a pretty penny. Even if you do have enough money to purchase your luxury item, how many of us can actually say we can afford the lifestyle?

I remember when I bought my first Louis Vuitton bag years ago; I was so proud. I walked in Saks Fifth Avenue with cash and “plopped” my money on the counter and walked out with my purchase. I felt like I conquered the world and I remember not having buyer’s remorse. I wanted that bag for the longest, and I prepared by saving money and would frequent SAKS weekly admiring that bag until it became mine. After my first purchase, I knew that I wanted another and another. I admit I got caught up in the “hype” I didn’t want to look like I couldn’t afford the lifestyle. I wanted to be able to rotate my bags and not just overuse the only one I had. Looking back, I didn’t have buyer’s remorse for bag spending as some still hold a high resell value. My buyer’s remorse mostly came from shoe splurging. Now that I am older and wiser, I will treat myself every now and then, but I spend conservatively. My advice would be to “DO YOU” and not worry about keeping up with the Joneses. Give yourself some time to rethink your purchase before making the transaction and research the store return policy.

It’s true that many of us have humble beginnings. Purchasing items we really can’t afford may seem to validate that “we made it” in society. While true in not-used to having anything fashion, many of us are quick to run out to purchase the latest designer accessories, bags and shoes based off what we see on blogs and TV. All for the sake of impressing others who probably assume they’re knock off’s anyway or I probably purchased from the same bag and shoe connect from Instagram!