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BUSINESS SPOTLIGHT Educatees – Helping Us Educate Our Own By Jannise Bush

Educatees is a local business owned and operated by Felisa Durr, and this is her story—why she started Educatees and how she hopes her story will inspire others.

Jannise Bush20160216The concept for Educatees started over 18 years ago. The founder, Felibush1sa Durr, formerly owned a Christian T-shirt company while raising a young son. One day while she was wearing one of her T-shirts and playing with her son, he stopped in mid-sentence and yelled “Mommy look! I can spell my name. D-A-V-I-D.” Little David, at only 3 years old, had recognized the letters of his name in the words on the front of his Mom’s T-shirt. Felisa was impressed but didn’t think much of this because David always liked to find the letters of his name on many things around the home. The “aha” moment came four years later when Felisa’s next son, at around the same age, had the same reaction. Felisa watched in utter amazement as her son spelled the letters of his name – C-A-M-E-R-O-N. David was the inspiration and Cameron was the confirmation that maybe, just maybe, this could be an actual business of selling T-shirts with educational information on the front. What about a company called Educatees? What about putting everything that was learned in a classroom or textbook on the front of a T-shirt? If you think about it, people read the front of T-shirts every day. But what about capitalizing on this experience for children to learn as well? So here we are in 2016, the boys are now young men in college. But Felisa can attribute this chance to help kids around the world learn their ABCs to the memory of her two little boys who were excited to see the letters of their name on a simple T-shirt. 

Educatees, founded March 2013, started as a small retail shop selling directly to families of children enrolled in child daycare centers. The business also had an online presence with a simple website showcasing 17 T-shirt designs. Both of Felisa’s sons got theirbush2 original work experience by learning how to fold, package, and sell T-shirts. The boys have moved on now to explore jobs in their own areas of interest in electronics and clothing sales.

Felisa’s passion for helping children learn in new ways is continuing. She is developing new T-shirt designs on a monthly basis. She has also developed a learning package for gift giving, which includes a T-shirt, games, toys, and lesson plans. These gifts will be perfect for young families, homeschooling, and items to keep at grandma’s house to keep the little ones learning and entertained.

What does the future look like for Educatees? Felisa is developing a national sales force with a goal of having a sales manager in each of the 50 states. It’s an ambitious but attainable goal. It will be exciting to see how Educatees expands around the country.

Our company is based on the belief that our customers’ needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals,” says Felisa.

Educatees would welcome the opportunity to earn your trust and deliver you the best educational resources in the industry. Visit the Educatees website at You may contact Educatees at (309) 222-8544 or

Would you like for your business to be featured in the Business Spotlight? Contact Jannise Bush at (309) 550-5184 or